10. On page 334, Hillard says that scrips, whether they are for video or film, use a format consisting of drama and suspense to hold the audiences attention. A conflict is created and the solution achieves the objective of the presentation.
This photo represents how I feel about this drama aspect, that we dont need drama. We need something enlightening.When I read this, I started wonder if this is why we love drama so much. It's what we are exposed to daily, and it's proven to keep our attention. To me, this was a helpful thing to come to terms with because as someone who is interested in perusing a career in advertising or PR, it's important to know what truly grabs the individual. We love drama, we feed off it. It keeps us on our toes, and it will also forever keep our wallets open.
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