Sugar, sugar, sugar.

ESTABLISHING SHOT; KIRAN CHETRY TALKING TO ELIZABETH COHEN ON TV SCREEN ON THE MAIN STAGE
Kiran: First of all we’re talking about regular soda right, not diet?
Elizabeth: That’s right, we’re talking about regular soda because, Kiran, the culprit here appears to be the sheer amount of sugar…

FULL SCREEN SHOT OF EZLIZABEATH TALKING, CNN STUDIOS IN THE BACKGROUND.
Elizabeth: That you get in sodas. What this study did is, it found that people who drink on average about five sodas a week have about an 87%...

SCREEN CHANGES TO CLOSE UP SHOT OF TWO PEPSI BOTTLES
Elizabeth: Increase risk…

SCREEN SHOT OF CONVENIENT STORE REFRIGERATOR FILLED WITH SODA BOTTLES.
Elizabeth: Of getting pancreatic cancer. Now that is a huge number…

SHOT CHANGES TO A CLOSE UP OF TWO SODA CANS .
Elizabeth: An 87%...

SHOT CHANGES OVER TO SOMEONE AT COUNTER PUTTING A CAP ON THEIR CUP OF SODA.
Noises pertaining to securing the cap on the soda cup.
Elizabeth: Increase chance of getting pancreatic cancer but want to keep in mind…

SHOT CHANGES TO MAIN SET WITH A SCREEN ON SET DISPLAYING WORDS.
Screen: Drinking an average of 5 (sodas) per week = 87% increased risk of pancreatic cancer.
Elizabeth: Here, this is not a perfect study. There were only 140 people with pancreatic cancer in this study, but what it basically points to is this…

SHOT CHANGES TO A CLOSE UP OF ELIZABETH TALKING, CNN STUDIOS IN THE BACKGROUND.
Elizabeth: Sodas, have quite a bit of sugar in them, in fact, and I don’t know if you can see, but I’ve gathered together here all the sugar that you would have, we’re talking lots of bags of sugar, tons of bags, a hundred bags of sugar if you’re drinking five sodas a week. A hundred bags of sugar. What that can do is that can make you fat. (One minute cut off)


There observations about this news story from Hilliard are:

1.Hilliard says to "be concrete. Say exactly what you mean. Give specific examples." (Hilliard 137) and you can see this news story following that pattern as Elizabeth is being very exact and to the point. She worked to give examples also by bringing in 100 packs of sugar.
2. Hilliard talks for an entire section about the accuracy of your information, and while Elizabeth didn't include the source of this study in my scripted minute, she did however say that this was not a perfect study. That right there earns her some credibility because she's being honest with her audience.
3. Using visuals is a large part of television news, and in this section Hilliard says that "timing is important for the writer. Make sure you have the exact time for all visuals" (Hilliard 162) and in this news story they did a good job of using visuals. They focused the screen on bottles, cans, and cups of soda. While this may have not been intentional, I feel they did a good job of showing how easy it is to pick up this bottle of sugar and not think twice about it, and all the different ways they come for our convenience.

Are you a man, man?

ESTABLISHING SHOT; MAN IN BATHROOM
Shower Running…
Man: Hello Ladies…

ZOOMING IN
Shower Running
Man: Look at your man. Now back to me. Now back to your man. Now back to me. Sadly, he isn’t me, but if he stopped used ladies scented body wash and switched to Old Spice he could smell like he’s me.

BATHROOM SCENE IS PUTTED UP, AND CHANGES TO BOAT.
Whooshing, wind sound is made.
Man: Look down, back up, where are you?

WALKING AROUND ON THE BOAT, PANARAMIC SHOT FOLLOWING HIM UNTIL HE GETS TO THE END OF THE BOAT. STOMACH EXPOSED.
Wind noises, boat horn, waves crashing, and birds in background.
Man: You’re on a boat with the man your man could smell like.

ZOOMED IN ON HIS FACE
Wind noises, boat horn, waves crashing, birds, and diamonds falling.
Man: What’s in your hand? Back at me. I have it; it’s an oyster with two tickets to that thing you love. Look again, the tickets are now diamonds.

ZOOMING OUT FROM HIS FACE; STOMACH EXPOSED, SHOWING BACKGROUND OF BEACH AND OCEAN AND HORSE, APPERANCE OF OLD SPICE BOTTLE.
Waves crash, horse making noise, music in background.
Man: Anything is possible when your make smells like old spice and not like a lady. I’m on a horse.
Horse: Neigh. Words on Screen: Smell like a man, man. Old Spice.

"Fear" isn't in our vocabulary. [Media Experience 3]

This weekend, I went to Montreal to visit some of my boyfriends family. I had never been there before, so this was all very new to me. As soon as we crossed the border, something was different. Yes, I know what you're thinking, it's because the land is suddenly flat, and everything is written in two languages. But I also noticed something else,- their advertising.

It wasn't something that was done through fear, it was something that was done though heavy extensive advertising, it was something that was genuine. Canadians were genuinely happy to be in their country, and to be consumers. Their advertisements didn't come off as something that would make me a loser if I didn't have this product, they came off as something to inform me, just letting me know that the option is out there, but if i chose something different it would be okay. This was new to me, because I'm used to sitting down and watching TV where every commercial is telling me how I can become a better version of myself. In Canada, I can't speak for the commercials in french, but the commercials in English were nothing of the sort. These people were proud to be Canadian. They were happy to be advertising for their country.

My Triune Brain was loving every moment of this. My Reptilian Brain was as ease, my Limbic Brain was processing emotions of happiness and not fear, and my Neocortex was processing these message with real consideration because they weren't yelling at me to have something.

I noticed things like the Personal Shift, because I didn't feel that these ads were directed right to me, but rather just those people around my in general who fit into the marketing segment, and I liked this better then thinking they were gunning for me.

I paid attention to Production Techniques, because I thought that the things they did use for their advertising were unique and creative. They didn't use things that fooled me, but rather it seemed like they used creativity to grab my attention. I did question Ownership, because I do fully understand that these are all things that are getting my attention, these companies are still getting what they want.

As for Persuasive Techniques, I noticed a very wide variety of things. For example, symbols of the Canadian maple leaf, bandwagon, plain folks, group dynamics, and strength were a lot of what I saw. Granted, this could have a lot to do with the fact that they are currently hosting the Olympics, and are very proud at the moment. But overall I got the message that Canadians were proud people, who really loved their country. I also saw a lot of use of humor and warm fuzzies, but something I didn't see a lot of, was fear. This technique wasn't something that I saw being used at all, because they realize that to scare someone into buying your product is not way to establish yourself as a company in society.

Finally, someone get the message.

We-Show-Everything-But-Your-Facebook [Media Experience 2]

Over one billion people have a facebook account. These accounts are not just for people, but they are for groups, companies, clubs, sales, everything you could imagine. Something that started off as a social networking site for people has become something to keep companies even closer to their market-us. Even the Olympics has a fan page. Take Ikea for example, they had a great campaign through facebook. Not to mention that it is a quick easy way for companies to target their market directly, since when you sign up for an account you are segmenting yourself.

For example, my single roommate, whenever she logs on she is exposed to singles ads. My friend with a boyfriend, is exposed to ads that talk about romantic weekend getaways. My friend that is very interested in animals and lists them as one of her interests, is constantly being exposed to ads that talk about making donations to save the abandoned animals. We make ourselves a perfect market; we leave ourselves easily reached.

In addition to this, Facebook is always changing. When I began my abusive love affair with the social networking site in 2006, it was entirely different then it is today. Today, it in no way resembles how I remember it when we first met. To the left, everything is laid out for you; every application, network, even who is online and available to chat. Facebook chat, is a perfect example of Cultural Shift, because it shows whenever you are online, and you're always reachable. You can't even log on in privacy, in fact, I'm currently Facebook chatting with a friend while I write this. It also showcases the Personal Shift, obviously, because it is a means of a social networking network.

In the center of the page you see all you're friends, and their comments to other people, as well as their "status" updates, simply stating what's on their mind at the moment. To the left of the screen, you see advertisements. As you can see by all the high numbers at the top right of that portion of the page, I ignore these. I let them build up, and let myself be amazed by the amount I receive. Below are the ads as I mentioned before that are targeted directly at me. These ads raise the question of ownership. This is my page, but it is bombarded by advertisements from other companies, companies that I have no interest in have anything type of contact with. Of course, though, the owners of Facebook (those lucky billionaires) make even more money from these annoying little ads on the side of my screen.

All different types of persuasive techniques are used in these. Generally it's flattery, telling you that you are beautiful, but you need this to make you EXTRA gorgeous. Bandwagon because everyone else is doing it, and they let you know. If one of your friends on Facebook is using said product, then their name appears at the bottom of the advertisement. Nostalgia is frequently touched upon for those of us with a significant other, if you ever want a gift idea, or a weekend escape, Facebook has then answer for you, thinking really isn't required anymore.

My brain is effected in this as well, and I mean in ways other then probably demeaning my intelligence. Limbic is a big factor as I read these ads, and what everyone else says. The images they post, and event he videos and such that I watch as they get sent from friend to friend on page to page and though my news feed. Also, my neocortex is at play in this love game. As everything is about reading on facebook, reading and processing the information that you are reading.

What Happens in The Lagoon... [Media Experience One]

Movies today are good, but movies from the 50's, 60's, the classics, are better. This weekend I watched "Creature from the Black Lagoon" and thought that it was a fantastic film. Movies back then were just so much more, passionate.

For those that don't know, "Creature from the Black Lagoon" was made in 1954 starring Richard Carlson and Julie Adams. The plot, a scientific expedition searching for fossils along the Amazon River discover a prehistoric Gill-Man in the legendary Black Lagoon. The explorers capture the mysterious creature, but it breaks free. The Gill-Man returns to kidnap the lovely Kay (Julie Adams, the fiancee of one of the expedition, with whom it has fallen in love.



The Gill-Man, pictured above, is done so well, considering this was over 50 years ago, and they had nothing available to them like film makers do today. This is a perfect example of production techniques, because it is so different from anything we've seen today. Not to mention, most people my age don't usually watch the classics. Being in black and white, it leaves a lot more to the imagination. The sound effects would be considered cheesy today, and the editing wouldn't be considered that good either.


Also, it's a perfect example of the Technological Shift, given the way that I watched it. In the 50's when this movie came out, you'd go to the theater, see it, and that would be the end of it. Me however, I Bit-Torrented the movie, downloaded it to my flash drive, plugged it into my X-Box, and watched it for my own personal viewing on my flat screen TV. Really, the two methods of viewing couldn't be any different.

I didn't feel this movie used any persuasive techniques, but I do however, feel it had an effect of my triune brain. Mainly, my Limbic Brain, given the fact that the movie was black and white, the image took a different effect on my brain, and the music and sound effects were so different. I'm used to something to intense and jumpy, that this music was almost calming, and so stereotypical, that I knew what was coming. Of course, this can all also connect to my Reptilian Brain, because it's a matter of instinct or not. With the Gill-Man, it made my heart rate, and my reptilian brain had to decide if I was scared or not.

There is talks of remaking this film in 2011, in fact it's already in pre-production. I'm not sure how I feel about this, after all there is no reason to mess with perfection. All in all, I thought this movie was great. I love the classics because they give you an experience that you can't find with most movies today. Next to watch on my list of classics; Frankenstein with Gene Wilder.

Hey Lola, hey.

ESTABLISHING SHOT; OUTSIDE LOLA'S MANSION-DANICA, LOLA, FANCY CAR.
Cheesy Keyboard.
Danica: Meet Lola.
Lola: Mmmmm. Hmmmm.

CLOSE UP AT LOLA'S PORTRIOT.
Cheesey Keyboard.
Danica: The day he retired from football...

ESTABLISHING SHOT.
Cheesey Keyboard.
Danica: Lola started chasing his biggest dream.

WIDE ANGLE SHOT; ROOM WITH MODELS AND LOLA.
Cheesey Keyboard.
Danica: A business of his own. Lola's first step, he built his website...
Lola: Mmmmmmhmmm. Mmmmhmmm.

CLOSE UP ON LOLA
Cheesey Keyboard.
Danica: With GoDaddy.com

CLOSE UP ON LOLA OOGLING MODELS
Cheesey Keyboard.
Lola: Mmmmmhmmmmm

SIDE SHOT: LOLA AT COMPUTER WITH DANICA IN THE BACKGROUND.
Cheesey Keyboard.
Danica: And, with GoDaddy's easy to use ecommerce tools, Lola...
Lola: Mmmmhmmm

SHOT FOCUSED ON COMPUTER SHOWING WEBSITE.
Cheesey Keyboard.
Danica: ..was soon selling his own line to the world.

CLOSE UP ON LOLA'S FACE.
Cheesey Keyboard.
Lola: Wooo weee!

WIDE ANGLE SHOT: LOLA FLOATING IN POOL IN FRONT OF MANSION WITH DANICA IN FORGROUND AND MODELS IN THE BACKGROUND.
Cheesey Keyboard.
Danica: Lola dreams big, and who's to argue.
Lola: Ughhh Huhhh

BLACK SCREEN WITH LOGO POPPING UP IN THE FAR RIGHT AS DANICA SAYS IT.
Woosh sound effect as the words pop up on the screen.
Danica: See more now, at GoDaddy.com.

Obama address the State Of the Mind

We all heard President Obama speak and address our nation, and it all meant something different to all of us, depending upon our own personal stance in society today. One thing, however, that we all have in common in experiencing this media frenzy, was the exposure to the language he used.





It affected our Triune Brain on three difference levels;
Reptilian, because this connects to my life, and my own survival.
Limbic brain as I processed all the images that were around such as
the flags that there in the background both on his suite and hanging on the wall, also all the clapping that gave off a positive effect to support his words. Finally, the
Neocortex, because all the information he said, I had to process it for what it was and how it applied to my life.

Examples used from the Eight Trends included;
Technological Shift and the perfect representation of this is the fact that it's currently up on YouTube. It's no longer that if you didn't see it the first time you never see it again, instead, you can watch it anytime your heart desires. If that isn’t enough, you can even keep up with our president on his facebook page.
Personal shift was touched upon, by taking this from something like the radio, and putting it on various news outlets that let you view it in many different medium.


We were exposed to a few of the Seven Principals as well;
Production techniques with all the different camera angles that were used, showing the angles of President Obama and the audience he was facing, very empowering. Individual meaning was a large portion of this. We all took something very different from this message, and we all relate in some way or another. I'm willing to bet that this interpretation differed on how you watched the address as well.
Emotional transfer goes along with individual meaning, taking us for a ride, trying to invoke our emotions so we'll be supportive of his message in some way
Reality construction was something we were greatly exposed to. We have to ask ourselves as we are listening to his side of things, what is the other side? What are we missing? Can we really make a informed decision with biased information?

Finally, we fell prey to many different Persuasive Techniques;
Group Dynamics of course, as “we” are all fellow Americans.
Nostalgia was present in his language.
Scientific Evidence to back up his points with real authority.
Warm Fuzzies when he painted the picture of the typical American family with kids, and how the economy is taking a toll on them.
Plain Folks of course, going back to the previous mention of the typical American family.
Symbols, again with the flags very visible and always present in the camera shot.
Humor by make puns as others, and as well at himself.
Strawman by knocking down the arguments presented by those with different views then himself.
Strength, as he has much strength in his words as he encourages all of us to unite as one and save the economy.