Sugar, sugar, sugar.

ESTABLISHING SHOT; KIRAN CHETRY TALKING TO ELIZABETH COHEN ON TV SCREEN ON THE MAIN STAGE
Kiran: First of all we’re talking about regular soda right, not diet?
Elizabeth: That’s right, we’re talking about regular soda because, Kiran, the culprit here appears to be the sheer amount of sugar…

FULL SCREEN SHOT OF EZLIZABEATH TALKING, CNN STUDIOS IN THE BACKGROUND.
Elizabeth: That you get in sodas. What this study did is, it found that people who drink on average about five sodas a week have about an 87%...

SCREEN CHANGES TO CLOSE UP SHOT OF TWO PEPSI BOTTLES
Elizabeth: Increase risk…

SCREEN SHOT OF CONVENIENT STORE REFRIGERATOR FILLED WITH SODA BOTTLES.
Elizabeth: Of getting pancreatic cancer. Now that is a huge number…

SHOT CHANGES TO A CLOSE UP OF TWO SODA CANS .
Elizabeth: An 87%...

SHOT CHANGES OVER TO SOMEONE AT COUNTER PUTTING A CAP ON THEIR CUP OF SODA.
Noises pertaining to securing the cap on the soda cup.
Elizabeth: Increase chance of getting pancreatic cancer but want to keep in mind…

SHOT CHANGES TO MAIN SET WITH A SCREEN ON SET DISPLAYING WORDS.
Screen: Drinking an average of 5 (sodas) per week = 87% increased risk of pancreatic cancer.
Elizabeth: Here, this is not a perfect study. There were only 140 people with pancreatic cancer in this study, but what it basically points to is this…

SHOT CHANGES TO A CLOSE UP OF ELIZABETH TALKING, CNN STUDIOS IN THE BACKGROUND.
Elizabeth: Sodas, have quite a bit of sugar in them, in fact, and I don’t know if you can see, but I’ve gathered together here all the sugar that you would have, we’re talking lots of bags of sugar, tons of bags, a hundred bags of sugar if you’re drinking five sodas a week. A hundred bags of sugar. What that can do is that can make you fat. (One minute cut off)


There observations about this news story from Hilliard are:

1.Hilliard says to "be concrete. Say exactly what you mean. Give specific examples." (Hilliard 137) and you can see this news story following that pattern as Elizabeth is being very exact and to the point. She worked to give examples also by bringing in 100 packs of sugar.
2. Hilliard talks for an entire section about the accuracy of your information, and while Elizabeth didn't include the source of this study in my scripted minute, she did however say that this was not a perfect study. That right there earns her some credibility because she's being honest with her audience.
3. Using visuals is a large part of television news, and in this section Hilliard says that "timing is important for the writer. Make sure you have the exact time for all visuals" (Hilliard 162) and in this news story they did a good job of using visuals. They focused the screen on bottles, cans, and cups of soda. While this may have not been intentional, I feel they did a good job of showing how easy it is to pick up this bottle of sugar and not think twice about it, and all the different ways they come for our convenience.